Analytics · 2 min read
Measure WhatsApp-link activity without confusing it with revenue
Each stage answers a different question. A visit shows page activity, a saved request gives you a contact, and a redirect is an action towards a messaging app. Keep those definitions visible when reading a report.
Use a consistent period and source
Compare the same date range and retain source tags when sharing links. Small samples and missing tags limit what you can conclude. A click does not verify that a message was sent.
Separate reported work from received money
The business enters estimates and marks opportunities won or lost. Confirm invoicing and payments in your accounting records. Do not describe estimated or reported won value as verified revenue.
Takeaway
Use the report to decide what to follow up and which sources deserve review. Use business records to confirm financial results.
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